For years, marketers like me and avid social media users have relied on hashtags to try and boost engagement, try to increase reach, and categorize content on social media. But guess what it has no real effect on how many people will see your social media posts! After extensive research, the marketing team I lead at Farmboy has come to a bold conclusion: hashtags are dead.
We had a little ceremony recently to let go....
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By Patrick Tape Fleming